Complete Adwords PPC Course with 6 Google Certifications
Adwords Is an Online paid Promotion Service by Google. 97 percent of Google revenue comes from Google AdWords. The primary purpose of Search Engine Marketing is to grow the online presence of a business at a quicker rate, through numerous paid methods. Where as SEO( Search Engines Optimization) takes a lot of time and effort.
SEM / PPC is an important element of any effective Digital Marketing Campaign. Pay-per-click (PPC) also generally referred as Search Engine Marketing, mainly focused on Google Adwords and Bing Ads.
In Google AdWords the ads are usually triggered whenever a person searches a particular keyword which is determined by advertisers
Advertisers pay when users click on the promotion ads. Partner websites receive a share of the generated income.
Google Search network is one of the most effective campaigns for lead generation. The ads are directly promoted on the SERP. Max. of 7 ads can be promoted on the page. Usually 4 at the top and 3 at the bottom. This campaign usually works on PPC where the advertiser pays Google for every click. Google AdWords permits sellers to show ads that are particularly suitable to a search query. This guarantees that the viewers are usually very interested or intended in what the advertisement has to offer, leading to a very high click rate and conversion rate
Google Display network is one of the most powerful ways to reach a wide range of audience. It covers about 80% of all the internet users. The ads are promoted on millions of partner sites of google. The most effective strategy is the Retargeting aka Remarketing. In which whenever a person visits your website through any of the sources and did not complete the required call to action. This remarketing code drops a cookie in his Brower and the display ads keep on following wherever they go. This campaign is very important as 97% of all visitors are not likely to take any action in their first visit
Mobile advertising is a platform which gets more app installs.The model used in mobile is called cpi(cost per install) where the compensation method is based on user installing an app.The mobile apps are compatible only with android and ios.There are more internet users in mobiles than in laptops and desktops combined.
Video ads are one type of ad that can appear on AdSense sites. Are used for brand awareness.Here ads are promoted during the beginning of the video is true view ads and sometimes during play those are called as video discovery ads.
Shopping ads are also known as Product listing ads(PLA).These are directly promoted on Search engines with a box showing as sponsored. These ads are usually confused with Display ads.These are used by E-commerce websites and product selling websites.You can’t directly run ads through Google AdWords. Firstly create a Google Merchant center and upload your data feed and link your GMC to your Google AdWords account. Shopping ads are used by the retailers to promote their products online.Shopping ads show images of the product, title and store name, and price.These ads don’t use keywords to display the results based on their SEO and charges per click.
Through Google AdWords, you can get your website on the first page of search engine.
Topics covered in the Google AdWords
Creating the Account
Understanding the navigational structure and interface
Understanding types of Ads
Understanding types of Campaigns
Google Keyword Planner
Keyword Match Types
Bid and Quality Score
Search Network with Display Select
Shopping Ads (PLA Ads)
Google Merchant Centre
Universal App Campaigns
Google Certification Exams